About us
Total Awesomeness was born out of life’s toughest challenges, resilience, purpose, and the belief that no matter what life throws at you, you can still create something meaningful. For Founders Tania and Wayne, life has never been straightforward. After facing years of personal challenges, loss, heartache, health struggles and setbacks founders Wayne and Tania wanted to create a message, a movement, something more than a clothing brand – they wanted a daily reminder that no matter what you’re going through, you are Total Awesomeness.
Built in New Zealand, Total Awesomeness is about celebrating strength, kindness, and everyday champions. Every piece is designed with comfort, quality, and sustainability in mind, using environmentally conscious materials and recyclable packaging.
Supported by family, friends, models, photographers and local creatives, Total Awesomeness is an uplifting statement of recognition, positivity and resilience.
More than fashion, Total Awesomeness gives back. A percentage of every purchase supports the Wings of Grace Foundation who supports organisations in New Zealand with poverty and mental health.
Why Choose Total Awesomeness?
When you wear Total Awesomeness, you’re not just buying clothes - you’re investing in a story, a purpose and a movement.
• Authenticity: A brand built on real struggles, resilience, purpose and belief.
• Sustainability: Garments made with environmentally friendly, recyclable materials and packaging.
• Giving Back: $5.00 of every purchase supports the Wings of Grace Foundation, helping first-time mums and families in need. Home | Wings Of Grace Found
• Connection: Every piece reminds you - and those you gift it to - that no matter what, you are Total Awesomeness.
Sustainability and Social Responsibility
We’re committed to reducing our impact on the planet and supporting fair, ethical practices throughout our supply chain.
We source garments from manufacturers who stand firmly against bonded labour and our suppliers work to reduce risks for women in vulnerable roles within the apparel industry.
That also means sourcing sustainable materials, cutting plastic waste and ensuring safe, fair working conditions for everyone involved.
Our logo
To us our Total Awesomeness logo with it's upside down A flips convention on its head. It's a symbol of breaking the norm, thinking differently and embracing a new perspective. This isn’t about fitting into a mold; it’s about reshaping what awesomeness looks like—fearless innovative, and authentically you.
The interaction between the T and the flipped A represents the balance of confidence, creativity, precision and has a hint of rebellion. This is our Total Awesomeness logo - and to us it's more than just a logo. It's a statement.
